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Using Data to Drive Greater Revenue

May 14 @ 11:00 am - 12:00 pm


About the Webinar

Using fundraising analytics – data and information – to guide fundraising strategy has never been more important. Join this engaging discussion as we discuss how to turn your nonprofit’s organizational data into actionable knowledge and strategy that results in more mission-focused revenue. We all aspire to have a vibrant, donor-centered nonprofit organization that maxims the use of data to uncover new donors and elevate existing donors to new levels. This webinar will provide a framework to understand your constituents, develop metrics to gauge and guide your success, and much more.

About the Presenter: Chris Looney

Christopher “Chris” Looney has committed his professional life to the advancement of the nonprofit sector and remains most interested in elevating the field of philanthropy and the capacity of fundraisers to succeed. Chris is the son of two legendary fundraisers. His wife, Anisha, works in development as well for a well-known research hospital. For nearly 25 years, Chris provided advice, guidance and support to hundreds of organizations in his role as a senior leader of the nation’s largest and most successful fundraising consulting firm. During his tenure with the firm, Chris assisted his clients to raise hundreds of millions of dollars. Through the years, Chris served in key leadership positions connected to philanthropy. AFP International Foundation for Philanthropy, AFP of Orange County, The Giving USA Foundation, and Giving Institute have all benefitted from the leadership of Chris Looney. After decades working on the front lines of fundraising, guiding and advising a multitude of nonprofits on philanthropic initiatives, Chris developed The Five Tool Fundraiser concept. Over the years, Chris has continued to explore the Five Tool Fundraiser framework, which has resulted in the completion of several books and training materials. Chris and his wife, Anisha, live in Irvine, California with their three children.


Meeting ID: 880 7640 7631
Passcode: 345304


May 14
11:00 am - 12:00 pm
Event Category: