Knowledge
The Five Tool Fundraiser aims to provide every fundraiser with timely news and advice to elevate and enhance their opportunities to be successful. Here you will find your daily fundraising truism, philanthropic news, and a selection of research and white papers.
365 Fundraising Truisms
for the Aspiring Five Tool Fundraiser
#246
Prospective donors need to hear something multiple times to remember it and understand it. Some say repeating a message three times will work, while many believe the “Rule of 7″ applies. A recent Microsoft study suggests the optimal number of exposures required for audio messages is between 6 and 20.
If you’d like to access all 365 fundraising truisms, please purchase the 365 Fundraising Truisms book
White Papers
We’ve sourced several helpful and informative white papers on relevant topics to the Five Tool Fundraiser.
The Basics to Developing a High Performance Advancement Team
The “Seven F’s”: Distinctives of a Healthy Fundraising Team Environment
Major Donors are Alive and Well
How Nonprofits Can Use AI
The Keys to Engaging Donors – High Impact Stewardship
The Role of Age and Income
3 Business Trends Thriving Orgs Have in Common
Building Your Donor Pipeline for Major Gifts
Achieving Clear Messaging During Capital Campaigns
The 5 Ws of Board Membership
Talent in Advancement is part of the new Wisdom
Essentials of Campaign Preparation
Fundraising News, Data, Research, and Reports
Click here to discover the latest in fundraising news.
Chronicle of Philanthropy
Philanthropy News Digest
Fundraisers need to be able to access the top fundraising research and data reports available from the leaders in the field. Below are links to organizations that provide research on fundraising in the USA, trends in philanthropy, planned giving, DAFs, AI, and much more. Please note that many of these resources require a subscription or payment to a third party other than the Five Tool Fundraiser.
Giving USA Report
Lilly School of Philanthropy Report on Giving USA Results
CCS’ 2023 Philanthropic Landscape
2022 DAF Report
The Philanthropy 50
The Giving Pledge
Before and After 2020