#139
Sometimes less is more. When you’re trying to create an emotional response with a written appeal, fewer words can often be more powerful.
#138
“Yes. We’ll make the gift.” Is there anything sweeter for a fundraiser to hear than this? Few things can make a fundraiser happier.
#137
Successful solicitation strategy is in the details…often the minutest of details. Failure to sufficiently think and spend time crafting strategy and setting plans in place prior to a major gift […]
#136
Capital campaigns are an incredibly effective catalyst toward building an organization’s major gifts program.
#135
The hiring practices of an organization can dramatically influence the effectiveness of a fundraising department. HR and hiring managers need a lot of training to identify, recruit, and retain top […]
#134
Philanthropy is complex. There are so many factors influencing growth or contraction, including governmental policies that inspire or inhibit charitable giving. For this reason and more, fundraisers need to care […]
#133
Placing the name of a donor (living and deceased) on your institution and/or institution’s building(s) can be fraught with peril. Nonprofits must carefully consider all factors when contemplating permanent physical […]
#132
Meeting the prospective donor where they are in their journey with you and your institution, and being donor-centric, is essential. That being said, you must also responsibly guide and direct […]
#131
The future will require us to operate in two worlds simultaneously – the virtual world and the in-person world. Without prejudice toward either, there will be choices to be made […]
#130
Philanthropy is always evolving. The acceleration of globalization means greater acceptance of and participation in philanthropy. Additionally, the number of donors giving across borders continues to grow, and this trend […]