#19

Specific requests to prospective donors more often produce positive outcomes. These specific requests help create a vision in the mind of a prospective donor and help define the specific solution you propose to meet. Often the word “specific” is interpreted to mean a specific dollar amount. This can be true, but it can also be “specific” in terms of funding a well-defined opportunity, initiative, or item. Either way, prospective donors are often highly motivated by the specificity of a request.