If the move isn’t recorded in the CRM database, it never happened.
If the move isn’t recorded in the CRM database, it never happened.
Chris Looney, the Founder and CEO of The Five Tool Fundraiser™ has committed his professional life to the advancement of the nonprofit sector. Today, Chris is most interested in elevating the field of philanthropy and the capacity of fundraisers to succeed. Chris is the son of two legendary fundraisers. His wife, Anisha, works in development as well for a well-known research hospital. For nearly 25 years, Chris provided advice, guidance, and support to hundreds of organizations in his role as a senior leader for one of the nation’s largest and most successful fundraising consulting firms. During his tenure with the firm, Chris assisted client partners in raising hundreds of millions of dollars. Through the years, Chris also served in key leadership positions connected to philanthropy. AFP International Foundation for Philanthropy, AFP of Orange County, The Giving USA Foundation, and Giving Institute have all benefitted from the leadership of Chris Looney. After decades working on the front lines of fundraising, guiding, and advising a multitude of nonprofits on philanthropic initiatives, Chris developed The Five Tool Fundraiser concept. Over the years, Chris has continued to explore the Five Tool Fundraiser framework, which has resulted in the completion of several books and training materials. Chris and his wife, Anisha, live in Irvine, California with their three children.