#47

Strategic plans give direction and focus to fundraising. For something so critical, far too few nonprofits have one or have the intention of developing one. Strategic plans show your stakeholders […]

#46

Capital campaigns – standalone and comprehensive – take organizations to the next level in their philanthropy. Not only to do they help organizations raise a lot more money than they […]

#45

Endowments might not be the most attractive fundraising initiative to pursue, but they sure prove to be extraordinarily valuable when philanthropy and other revenue sources are scarce. Hopefully 2020 taught […]

#44

“Investment precedes return”. This is an homage to my five-tool fundraiser father, James Looney, who often shared this truism with his clients, college president bosses, and me. You need to […]

#43

There is no such thing as over communicating in fundraising when it is done in an authentic and personal way. On the other hand, failing to properly communicate – both […]

#42

Over reliance on funding from a single source – either one donor or one type of giving source (e.g. – corporations or foundations) can be dangerous. To create greater sustainability […]

#41

Annual giving is the foundation upon which most major gift success is built.

#40

Raising unrestricted dollars is often the most difficult to generate but is often the most necessary and important for the nonprofit given the flexibility it provides and the capacity to […]

#39

Board members that don’t exhibit and demonstrate a willingness to be generous up to and exceeding the minimum expectations set for the Board and who are not leveraging relationships that […]

#38

The capacity to overcome the objections of prospective donors is a necessary skill for development professionals. Prospective donors are capable of coming up with thousands of reasons not to give […]