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Introduction to Endowments and Planned Giving

January 17 @ 9:00 am - 10:00 am


About the Webinar

Building an endowment is a necessary strategy for most nonprofits that seek to exist for many future generations and for those that recognize the value of sustainability and diversification of revenue. The additional boost of a third stream of revenue (interest from the endowment corpus added to other philanthropic revenue and earned income) can incredibly impactful toward achieving your mission and surviving the most difficult and challenging economic environments. Join us for this engaging presentation as we explore the basics of endowments, strategies to build and maintain a legacy society, and an overview of gift planning and important ways to encourage your existing and new donors to consider providing your organization with planned gifts to take your fundraising to the next level.

About the Presenter: Chris Looney

Christopher “Chris” Looney has committed his professional life to the advancement of the nonprofit sector and remains most interested in elevating the field of philanthropy and the capacity of fundraisers to succeed. Chris is the son of two legendary fundraisers. His wife, Anisha, works in development as well for a well-known research hospital. For nearly 25 years, Chris provided advice, guidance and support to hundreds of organizations in his role as a senior leader of the nation’s largest and most successful fundraising consulting firm. During his tenure with the firm, Chris assisted his clients to raise hundreds of millions of dollars. Through the years, Chris served in key leadership positions connected to philanthropy. AFP International Foundation for Philanthropy, AFP of Orange County, The Giving USA Foundation, and Giving Institute have all benefitted from the leadership of Chris Looney. After decades working on the front lines of fundraising, guiding and advising a multitude of nonprofits on philanthropic initiatives, Chris developed The Five Tool Fundraiser concept. Over the years, Chris has continued to explore the Five Tool Fundraiser framework, which has resulted in the completion of several books and training materials. Chris and his wife, Anisha, live in Irvine, California with their three children.


Meeting ID: 883 3349 6875
Passcode: 170734


January 17
9:00 am - 10:00 am
Event Category: