#69
Age is a big factor in giving, especially when it comes to the largest gifts. It is reported that the average age of the million-dollar donor is 70 years old.
#68
Promoting equal sacrifice rather than equal gifts is a foundational tool to help people understand the power and necessity of securing major gift support to meet a goal. Relying exclusively […]
#67
Recognition is cheap and always appreciated and valued even for those that ultimately choose to give anonymously. It’s typically a good idea to liberally count giving as it relates to […]
#66
Fundraisers love to come up with unique ways to explain the big gifts that drive so much successful philanthropy. A few of my favorites include “anchor gifts,” “nucleus fund,” “lead […]
#65
The vast majority of requests for specific support do not receive an immediate decision. It’s always best to come into the meeting with a well-conceived follow-up plan to maintain a […]
#64
It’s easier to renew a gift from an existing donor than it is to create a new donor.
#63
Good fundraising is not transactional. Rather, good fundraising is relational.
#62
You’re not asking for yourself. You’re inviting an investment to improve lives and your community. Embrace the opportunity to help someone make a positive difference.
#61
The tradition of generosity and giving is passed down from one generation to the next like stories of family members from generations past. Because giving is not genetic and because […]
#60
Visiting prospective donors in pairs has significant value. It’s not that an individual can’t be successful in a one-on-one solicitation, but it’s often nice to have more eyes and ears […]