#57
Nonprofits are in two businesses. They are in the mission delivery business. And they are in the revenue generating business where philanthropy is often the driver. The economics of these […]
#56
Good fundraisers run great meetings. They have an agenda and they fulfill four basic requirements: 1) there is some decision sought; 2) relevant information is shared; 3) inspiration is created […]
#55
Significant endowments are most successfully built over time through estate gifts; not through current gifts or savings alone. Nonprofits should actively promote their legacy societies and planned giving opportunities to […]
#54
It’s the duty of a fundraiser to tell a good story. A good story draws us in, causes an emotional reaction, and compels us to act.
#53
Donors give to the “why” far more generously than to the “what.” Sharing who you help, how you help, and what your organization has been able to accomplish through philanthropy […]
#52
Good fundraisers never think they have enough prospects. She/he who has the most prospects wins.
#51
It’s easy to raise money in a bull market. It’s even easy to raise money in a bear market. It’s really hard to raise money in an uncertain market. Economic […]
#50
In honor of Independence Day, we share with pride that Americans are uniquely generous. It’s in our DNA to give and to want to be helpful. More than 90% of […]
#49
Giving to save a “sinking ship” is not a sustainable or an effective approach to fundraising. Giving to failing efforts isn’t nearly as attractive as giving to successful institutions, successful […]
#48
The best fundraisers prioritize the actions and activities that lead to fundraising success and minimize the time wasted on those activities that don’t move the organization forward philanthropically.