Christopher K. Looney

Development communications is unique from other types of communications. The capacity to understand the audience and inspire them to give or remain committed to the organization is not an easy task. Whether you’re crafting an appeal, posting on social, stewarding a donor, scripting a CEO, drafting a proposal, or writing a video script, the development communications officer often use stories and the craft of storytelling for maximum impact.

About the Webinar While the number of prosperous and philanthropic individuals and institutions continue to grow, the challenges to properly engaging and cultivating today’s sophisticated donor are significant. For some, the challenges of cultivating today’s sophisticated donors seem insurmountable. To others, there are methods and practices that have enabled them to find greater success in […]

About the Webinar Building an endowment is a necessary strategy for most nonprofits that seek to exist for many future generations and for those that recognize the value of sustainability and diversification of revenue. The additional boost of a third stream of revenue (interest from the endowment corpus added to other philanthropic revenue and earned […]

About the Webinar Capital campaigns are special and vital activities in the life of a nonprofit that often have the result of catapulting the organization’s fundraising capacity toward achieving specific objectives while also growing the organization’s awareness, staffing, major and planned giving capacities, building a culture of philanthropy, and so much more. A well-run campaign […]

About the Webinar Without great people, organizations can never hope to achieve their full philanthropic potential. Hiring and retaining capable and effective fundraisers is vital. Hiring and retaining great people not only contributes to improved fundraising performance, but also strengthens the organization’s culture and effectiveness and creates an environment that is supportive and caring. Your […]

About the Webinar While there is no magic bullet in fundraising, the Moves Management System developed many decades ago still represents one of the most dependable ways to pursue fundraising. The focus on relationship-building and measuring and tracking appropriate activity outperforms all of the other systems that have come along since and most of those […]

About the Webinar It’s not entirely common to find organizations that develop and follow an annual fundraising plan. It’s even less common to find an organization that has developed and is using a multi-year fundraising plan that charts a course for more than this current fiscal year. How does that fundraising plan tie into the […]

About the Webinar Using fundraising analytics – data and information – to guide fundraising strategy has never been more important. Join this engaging discussion as we discuss how to turn your nonprofit's organizational data into actionable knowledge and strategy that results in more mission-focused revenue. We all aspire to have a vibrant, donor-centered nonprofit organization […]

About the Webinar The advancements made possible by artificial intelligence (AI) are transforming the fundraising landscape. AI tools take the guesswork out of the fundraising process, allowing organizations to focus more of their energy on their top prospects. You may have recently started hearing more about AI fundraising and want to learn how to jump […]

About the Webinar The relationship between the CDO and CEO is so important when it comes to philanthropy and philanthropic revenue. When the CEO is not engaged in philanthropy, there are usually major challenges with the fundraising enterprise and Board engagement. When the CEO is engaged in fundraising, and the CDO is partnered properly with […]

About the Webinar The goal of building a culture of philanthropy within a nonprofit organization is the goal of most but remains elusive for most. Creating the environment where everyone embraces their role as a fundraiser (from top to bottom) and acknowledges and supports the important role of philanthropy in mission advancement and attainment is […]

About the Webinar To the outsider, fundraising is all about the front-line fundraiser and their interactions with a prospective donor toward securing the philanthropic gift. To everyone involved in the nonprofit sector, there is a deeper understanding of the tremendous work, systems, and maintenance that occurs behind the scenes to facilitate effective fundraising. This is […]